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Agent Sanctuary Focuses on the lead strategies with the highest conversion rates which are smarter, significantly less stressful, and sustainable…As in they never get old, whereas cold calling, cold internet lead gen and door knocking will exhaust you.

We teach you how to master the strategies that produce the highest conversion rates while taking into account your strengths and personal talents.
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The Ultimate Guide for Real Estate Agents to Build, Nurture, and Grow Their Sphere of Influence to Build A Business They Never Want to Quit
Published by Brad Brinkman & Charlie Madison
A sphere of influence (SOI) is a group of people you have a relationship with, either personally or professionally. For real estate agents, an SOI is a vital resource for generating leads and referrals. This guide will show you how to build, nurture, and convert your SOI into happy clients.

Table of Contents
1. Understanding the Importance of SOI in Real Estate #understanding
2. Identifying Your SOI #identifying
3. Collecting and Organizing Your SOI Data #collecting
4. Expanding Your SOI #expanding
5. First Contact with Your SOI #first-contact
6. Segmenting Your SOI #segmenting
7. Optimizing Your SOI #optimizing
8. Marketing to Your SOI #marketing
9. Nurturing Your SOI #nurturing
10. Conclusion #conclusion

1. Understanding the Importance of SOI in Real Estate

SOI is a key marketing resource for real estate agents. According to the National Association of REALTORS® 2021 Profile of Home Buyers and Sellers, 68% of home sellers who used a real estate agent found them through a referral by friends or family.

Building and nurturing your SOI can, therefore, lead to a significant increase in referrals.

2. Identifying Your SOI

Your SOI includes everyone you know and all those with whom you come into contact on a consistent basis. This includes:

  • Family
  • ​Friends
  • ​Neighbors
  • ​Past Clients
  • ​Think of every person at each local business or service provider that you interact with(from your mechanic, jeweler, your insurance agents, your veterinarian,ect)
  • ​Colleagues at your spouse’s work
  • ​Think of every person at each local business or service provider that you interact with(from your mechanic, jeweler, your insurance agents, your veterinarian,ect)
  • ​People from your gym, local sports team or play group
  • ​Think of every person at each local business or service provider that you interact with(from your mechanic, jeweler, your insurance agents, your veterinarian,ect)
  • ​Connections in your Facebook groups
The goal is to focus on people who already know and trust you and would potentially refer clients to you.

3. Collecting and Organizing Your SOI Data
Once you've identified your SOI, the next step is to collect and organize their contact information. This includes:
  • Phone number
  • ​Email address
  • Social media handles
  • Mailing Address
  • ​Relevant personal information such as birthdays, anniversaries, and names of spouse and/or children
You can use a Customer Relationship Management (CRM) platform or a spreadsheet to store this information.

4. Expanding Your SOI

The growth of your SOI should be a priority. This involves adding new contacts and updating information about current members. Any new friends, leads, or social media connections should be added to your SOI. Remember to make updating and adding to your SOI a regular part of your routine.
5. First Contact with Your SOI

There are numerous ways to connect with your SOI. You could send them a handwritten note, a holiday card with your real estate logo, or visit their social media pages and comment on their posts. The goal is to reach out in a way that feels organic and authentic to establish and enhance relationships.

6. Segmenting Your SOI

Segmenting your SOI ensures that the content you send is meaningful and relevant. You could segment your list in several ways, including:
  • Personal vs. Professional Contacts
  • ​Local vs. Out-of-town Contacts
  • ​Leads vs. Current Clients vs. Past Clients
  • ​Personal vs. Professional Contacts
  • ​Close contacts vs. Acquaintances
  • ​Online vs. In-person Friends
7. Optimizing Your SOI

Now that you've built, organized, and segmented your SOI, it's time to optimize it. Regularly reach out to your SOI through newsletters, social media comments, phone calls, handwritten notes, holiday cards, and follow-up communications.

8. Marketing to Your SOI

Marketing to your SOI involves creating a specific plan to connect with them regularly. This could include inviting them to coffee or dinner, mailing small gifts, or inviting them to events that you're hosting. The key is to add value, share your expertise, and have fun experiences with your SOI.

  
9. Nurturing Your SOI

Nurturing your SOI involves building real relationships with them. This means not just reaching out when you need something, but also checking in, celebrating their successes, and being there for them in times of need.

10. Conclusion

Building and nurturing your Sphere of Influence is a crucial part of being a successful real estate agent. By following the strategies outlined in this guide, you can convert members of your SOI into happy clients and grow your business.

Remember, people want to do business with people they know, like, and trust. By leveraging your personal brand and consistently delivering value, you can become the go-to real estate agent in your network.

About Author: Brad Brinkman & Charlie Madison

CUSTOM JAVASCRIPT / HTML

The Ultimate Guide for Real Estate Agents to Build, Nurture, and Grow Their Sphere of Influence to Build A Business They Never Want to Quit
Published by Brad Brinkman & Charlie Madison
A sphere of influence (SOI) is a group of people you have a relationship with, either personally or professionally. For real estate agents, an SOI is a vital resource for generating leads and referrals. This guide will show you how to build, nurture, and convert your SOI into happy clients.

Table of Contents
1. Understanding the Importance of SOI in Real Estate #understanding
2. Identifying Your SOI #identifying
3. Collecting and Organizing Your SOI Data #collecting
4. Expanding Your SOI #expanding
5. First Contact with Your SOI #first-contact
6. Segmenting Your SOI #segmenting
7. Optimizing Your SOI #optimizing
8. Marketing to Your SOI #marketing
9. Nurturing Your SOI #nurturing
10. Conclusion #conclusion

1. Understanding the Importance of SOI in Real Estate

SOI is a key marketing resource for real estate agents. According to the National Association of REALTORS® 2021 Profile of Home Buyers and Sellers, 68% of home sellers who used a real estate agent found them through a referral by friends or family.

Building and nurturing your SOI can, therefore, lead to a significant increase in referrals.

2. Identifying Your SOI

Your SOI includes everyone you know and all those with whom you come into contact on a consistent basis. This includes:

  • Family
  • ​Friends
  • ​Neighbors
  • ​Past Clients
  • ​Think of every person at each local business or service provider that you interact with(from your mechanic, jeweler, your insurance agents, your veterinarian,ect)
  • ​Colleagues at your spouse’s work
  • ​Think of every person at each local business or service provider that you interact with(from your mechanic, jeweler, your insurance agents, your veterinarian,ect)
  • ​People from your gym, local sports team or play group
  • ​Think of every person at each local business or service provider that you interact with(from your mechanic, jeweler, your insurance agents, your veterinarian,ect)
  • ​Connections in your Facebook groups
The goal is to focus on people who already know and trust you and would potentially refer clients to you.

3. Collecting and Organizing Your SOI Data
Once you've identified your SOI, the next step is to collect and organize their contact information. This includes:
  • Phone number
  • ​Email address
  • Social media handles
  • Mailing Address
  • ​Relevant personal information such as birthdays, anniversaries, and names of spouse and/or children
You can use a Customer Relationship Management (CRM) platform or a spreadsheet to store this information.

4. Expanding Your SOI

The growth of your SOI should be a priority. This involves adding new contacts and updating information about current members. Any new friends, leads, or social media connections should be added to your SOI. Remember to make updating and adding to your SOI a regular part of your routine.
5. First Contact with Your SOI

There are numerous ways to connect with your SOI. You could send them a handwritten note, a holiday card with your real estate logo, or visit their social media pages and comment on their posts. The goal is to reach out in a way that feels organic and authentic to establish and enhance relationships.

6. Segmenting Your SOI

Segmenting your SOI ensures that the content you send is meaningful and relevant. You could segment your list in several ways, including:
  • Personal vs. Professional Contacts
  • ​Local vs. Out-of-town Contacts
  • ​Leads vs. Current Clients vs. Past Clients
  • ​Personal vs. Professional Contacts
  • ​Close contacts vs. Acquaintances
  • ​Online vs. In-person Friends
7. Optimizing Your SOI

Now that you've built, organized, and segmented your SOI, it's time to optimize it. Regularly reach out to your SOI through newsletters, social media comments, phone calls, handwritten notes, holiday cards, and follow-up communications.

8. Marketing to Your SOI

Marketing to your SOI involves creating a specific plan to connect with them regularly. This could include inviting them to coffee or dinner, mailing small gifts, or inviting them to events that you're hosting. The key is to add value, share your expertise, and have fun experiences with your SOI.

  
9. Nurturing Your SOI

Nurturing your SOI involves building real relationships with them. This means not just reaching out when you need something, but also checking in, celebrating their successes, and being there for them in times of need.

10. Conclusion

Building and nurturing your Sphere of Influence is a crucial part of being a successful real estate agent. By following the strategies outlined in this guide, you can convert members of your SOI into happy clients and grow your business.

Remember, people want to do business with people they know, like, and trust. By leveraging your personal brand and consistently delivering value, you can become the go-to real estate agent in your network.

About Author: Brad Brinkman & Charlie Madison

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CUSTOM JAVASCRIPT / HTML
About Agent Sanctuary
Agent Sanctuary Focuses on the lead strategies with the highest conversion rates which are smarter, significantly less stressful, and sustainable…As in they never get old, whereas cold calling, cold internet lead gen and door knocking will exhaust you.

We teach you how to master the strategies that produce the highest conversion rates while taking into account your strengths and personal talents.
Sign Up to Our Newsletter
All Your Information is Protected When You Sign Up
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